Google Enhances Consumer Power Over Airlines By Making It Easier For Users to Boycott Specific Airlines (Or Rather Alliances) — Like You Know Who. This could Become Much More General.

So we all get want to make a statement about the airline that is planning on issuing cattle prods to their staff (not really, at least so far.) (Great branding ideas in the link.)

It turns out that Google’s travel engine already makes that somewhat easier.  It let yous limit searches to one of the three major alliances, and all you have to do is do two searches, limiting the ones other than you target.

One thing is for sure.  Google already knows for example whether there have been any changes in the choices of alliances in the last few days.

One of the beauties of this approach is that the alliance partners pay a price — guilt by association — and they are likely to be a force for changes in behavior.

Of course, Google could and should enhance this, so that you can label one, or more, airlines as “on boycott.”

Indeed, more generally, this consumer power aggregator could be expanded to any kind of online product selection system, and would be particularly powerful in those areas in which people make multiple individual purchases such as groceries, music, etc — typical for online transactions.

Actually, some of us might still be boycotting Florida Orange Juice if we had had a tool like this 30 years ago.

 

 

 

 

 

 

 

 

 

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